IS MOBILE THE NEW HOLY GRAIL FOR ADVERTISING? (MIPTV – mobile market – value chain)

 MIPTV : mercato internazionale dei contenuti audiovisivi e digitali

7-11 aprile 2008

MILIA 2008 Conference programme "Audiences on the Move"

IS MOBILE THE NEW HOLY GRAIL FOR ADVERTISING?Audio stream
Video stream Speakers:

Ferhan Cook, (moderator, MobiADnetwork.com); President, Any Screen Productions & Publisher, MobiADnetwork .com (UK)
Patrick Ferraris, Vice President, Capgemini Telecom & Media – Consulting (France)
Richard Saggers, Head of Mobile Advertising, Vodafone Group Service (UK)
Minh Tran, Director, Head of Sales, Marketing & User Experience, Nokia Ad Service;